Digital Storytelling (N299 Portfolio)

Visual

Brand Identity

Logo

Color Palette

Font Pairing

 
 

Marketing Strategy &

Audience

Overview

Jungle Gems is a community for women to search, save, and buy affordable fashion trends. The business model is similar to Wanelo & Pinterest but utilizes Amazon affiliate links.

Channels

Instagram is the primary marketing channel. Influencer marketing and incentives are a key priority in their marketing strategy. 

Audience

Gender: F

Age: 16-30

Race: Any

Occupation: Any

Location: Any 

Targeting: 

Wanelo, Forever21, FashionNova, Boohoo, H&M, LiketoKnow

 

Social Media 

Campaign Strategy

The primary campaign strategy is targeted towards micro-influencers within the niches: beauty, fashion, & lifestyle. Examples of these campaigns will be ambassador outreach and discount codes. The secondary campaign utilizes the influencers targeting in the first campaign. Jungle Gems will sponsor giveaways and contests through influencer channels to reach a wider audience.

 

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